Enterprises and other large organizations tend to use Microsoft’s Internet Explorer as it’s free and comes bundled with the operating system. It’s a simple choice that requires little effort and provides a level of functionality that most users are completely satisfied with. Therefore, it appears to be a no-brainer for cash starved IT departments or those that are already using the Microsoft product portfolio.
However, Microsoft knows this and it’s all part of an elaborate marketing game that some enterprises are wising up to.
My technology instincts tell me that the past few days have marked a turning point in Apple’s growth.
- The furore over the removal of all Google Voice applications from the app store and the FCC’s resultant investigation.
- The revelation of the security hole in the iPhone (and other cellphones) but Apple’s silence on the matter until they revealed a 280MB patch to fix it.
- The stupidity of iTunes blocking the Palm Pre and Palm’s counter development to re-open it.
- And today’s resignation of Eric Schmidt, Google’s CEO, from Apple’s board.
Apple has shown it’s arrogance, stupidity and proved that closed markets don’t work. It has elevated itself to a position where hackers are now targetting the platform and has reached the point of no return. Unfortunately, I only see the continued path downwards with one product after another starting to fail.
Microsoft have been attacked and criticized for their dominance and monopoly so I find it strange that any other company would want to mould itself the same way. Sure, the money’s good but it’s short-lived. Innovation is a far better business objective rather than profit. Profits should be a consequence of good innovation and Microsoft are only seeing this now. They know they’re losing out to Google and about to lose out in the future. Their browser market share is shrinking and it’s only a matter of months before Firefox eclipses Internet Explorer usage in Europe. The rest of the world will follow shortly as the World gets smarter and chooses a better browser.
I don’t understand why any sane observer would choose to follow the same path. Google is a dominant player with similar monopolies on key technologies but they’re not hated. Hackers don’t target them and their continual support of developers through the release of APIs, Google Code and tools continue to attract support. It is this continued path of open practices and support by the developer community that will pave a much stronger foundation into the future.
I would never write an iPhone application. Why would any developer spend so much time and effort developing for a platform that may never release the project? And even if they did there’s no guarantee that Apple wouldn’t change it’s mind and remove the application just as it did to all of those Google Voice applications. Apple now expects those developers to refund Apple’s customers because of Apple’s decision. I’m sure we can expect a lawsuit in the coming days.
Goodbye iPhone, thanks for the influence and innovation you gave to the market, we’ll take it from here though.
In a marketing move reminiscent of Microsoft, Apple have blocked the Palm Pre from synchronizing with iTunes. The latest version, 8.2.1, now detects the Palm Pre and refuses to play ball.
Sometimes I wonder how many other evil things will Apple have to do before people turn against them.
Personally, I never liked iTunes anyway and found that Helium Music Manager works far better for me. I even shelled out the few dollars it costs and bought a real copy.
It just goes to show that the more people that buy into Apple’s mantra, the more they’re helping to build another Microsoft. Can you imagine a world with just iPods, iPhones, Safari and Mac OS? Just because their products are nice, it doesn’t mean we should give them the marketplace. The open marketplace is far better, at least companies don’t then use their dominance to stifle competition.
I’ve always liked Google’s position — Don’t be evil — Microsoft and Apple should take note because they both have the same corporate playbook on their desks.