Enterprises and other large organizations tend to use Microsoft’s Internet Explorer as it’s free and comes bundled with the operating system. It’s a simple choice that requires little effort and provides a level of functionality that most users are completely satisfied with. Therefore, it appears to be a no-brainer for cash starved IT departments or those that are already using the Microsoft product portfolio.
However, Microsoft knows this and it’s all part of an elaborate marketing game that some enterprises are wising up to.
I was registering my son for the upcoming soccer season and our club has introduced an electronic registration system. It’s about time we joined the rest of the clubs in the 21st Century but I hit a problem, they want to broadcast my son’s image and name wherever they please and if I didn’t agree I couldn’t register.